Free checklist · Landscapers
The landscaping company website checklist: ten things to check yourself
People hiring a landscaper are buying something they'll look at for years, so they judge the work before they ask for a price. A landscaping site lives or dies on its photographs and on how easy it is to ask for an estimate. These ten checks cover both.
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Your own photos of finished yards are the first thing a visitor sees.
Why it matters: This customer is deciding on taste and quality, and your past work is the only honest evidence of either.
Check it: Open the homepage on a phone. Is the first image a job you actually did?
Each project photo is named with the job and the town.
Why it matters: 'Patio and planting, Columbus' tells a neighbour you work near them and what you can do.
Check it: Look at your gallery captions. Do they say what and where, or nothing?
Before photos sit beside the after, where you have them.
Why it matters: A finished yard is pretty; a before-and-after shows the work. It's the most convincing thing a landscaper can show.
Check it: Find two jobs with a before shot and pair them on the site.
How estimates work is written out: a visit, a written quote, and when it arrives.
Why it matters: Asking for a landscaping price feels like a commitment. Knowing the steps makes the request easy.
Check it: Read your estimate page or form. Could a homeowner say what happens after they press send?
The estimate request is short: name, contact, address or town, and what they want.
Why it matters: Long forms lose people who were only half-ready. The details come out on the site visit.
Check it: Count the fields on your form. Remove anything you'd ask in person anyway.
Design work and recurring maintenance are clearly separate services.
Why it matters: Someone wanting weekly mowing and someone planning a patio are different customers looking for different pages.
Check it: Check your services list names both, in the words a customer would search.
The towns you work in are listed, and your Google listing uses a service area.
Why it matters: A home address on a map invites visits; a list of towns tells customers you come to them.
Check it: Compare your site's town list with the service area on your Google Business Profile.
Insurance is stated, and licensing too where your state requires it for the work.
Why it matters: Hardscaping and tree work carry risk to the property. Homeowners look for cover before they let a crew in.
Check it: Search your site for 'insured'. If it's missing, add it near the estimate request.
Reviews are linked, and some mention a specific project.
Why it matters: 'They built our patio and it still looks new' does more than five stars with no words.
Check it: Open your reviews link and read the newest: do any name the job?
The photos load quickly on a phone.
Why it matters: Photo-heavy sites are often slow. A gallery that won't load shows a visitor nothing at all.
Check it: Open your gallery on your phone with Wi-Fi off and watch how long the first photo takes.
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