Resources
Why a business website stops bringing in customers, and what to do about it.
Written for the owner, not the web designer. Each piece answers one question a business owner actually types into Google, says what to check, and says plainly when the fix is small and when it is not.
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Why your website isn't generating leads, and what to fix first
A business website stops producing leads for one of six reasons. Here is how to tell which one you have, in the order to check them.
August 25, 2026 · 11 min read
Can you handle SEO and domains? What's included, and how pointing a domain works
Local SEO is part of every build. Ongoing ranking work is quoted per business. Your domain is pointed with you, and we never ask for your password.
October 12, 2026 · 5 min read
The website handoff kit: what to collect from whoever built your site
The logins, files and ownership checks to collect before a web designer leaves, or to recover after one has. In order of what matters most.
October 5, 2026 · 6 min read
Local SEO, explained for the owner rather than the agency
Local SEO is how a business shows up when people nearby search. The three things that decide it, what your website does, and what you can ignore.
September 30, 2026 · 7 min read
How to make your website turn visitors into customers: the local business edition
Conversion advice is usually written for online shops. For a local business it comes down to one visitor, one question and one ask. How to apply that.
September 17, 2026 · 7 min read
How to get more Google reviews, and where to put them on your website
Reviews are the proof customers trust most. How to ask so people leave one, how to reply, and how to show them on your site without breaking rules.
September 16, 2026 · 7 min read
Your Wix, Squarespace or GoDaddy site isn't getting leads. Here is why.
Website builders are fine tools, but a template site inherits the template's problems. The five that cost local businesses calls, and what to do.
September 7, 2026 · 8 min read
Six signs your website is costing you customers
A website rarely fails loudly. These six signs mean it is quietly sending people to a competitor, and each one can be checked on your phone in a minute.
September 6, 2026 · 6 min read
How to get more calls from your website: six changes, phone first
For a local business the phone call is the lead. Six changes that make your website easier to call from, in the order they matter on a phone.
August 20, 2026 · 7 min read
What a local business homepage needs, in the order a visitor meets it
The nine things a local business homepage needs, in the order a visitor sees them on a phone, and the one thing most of them get wrong at the top.
August 8, 2026 · 9 min read
What website hosting and maintenance actually cover, and what to ask
Hosting, the domain, updates, backups, changes: what each is, what a monthly plan should include, and the questions that show what you are paying for.
August 7, 2026 · 7 min read
Website getting traffic but no leads? Here is where they are leaving
Visitors are arriving and leaving without calling. The cause is almost always one of four things on the page itself. Here is how to find which.
August 5, 2026 · 8 min read
Should you fix your website or start over? A decision you can make in an hour
Seven questions that tell you whether your business website can be repaired or should be rebuilt, and what a rebuild should keep from the old one.
July 29, 2026 · 8 min read
Your website contact form isn't working, and nobody told you
A form that fails looks exactly like a website that gets no leads. How to test yours in five minutes, the four usual causes, and what a good form asks.
July 26, 2026 · 6 min read
How to get more leads from your website without buying more traffic
Before paying for more visitors, get more out of the ones you have. Five changes that turn more of your current visitors into calls and enquiries.
July 16, 2026 · 8 min read
How much does a small business website cost, and what moves the number
What you are actually paying for in a small business website, the four things that change the price, and the costs that show up after launch.
July 7, 2026 · 9 min read
Google Business Profile for a local business: the parts that get calls
Your Google listing brings in more calls than your website for most local searches. Seven parts of it that matter, and how the website should agree.
June 29, 2026 · 9 min read
Your web designer has disappeared. Here is what to do, in order.
You can't reach whoever built your site and you can't change it. How to find out what you control, get back in, and keep the site running meanwhile.
June 26, 2026 · 7 min read
Why isn't my website showing up on Google? Five checks, in order
If your business does not appear when customers search, it is one of five things. Here is how to check each in a few minutes, starting with the quickest.
June 21, 2026 · 8 min read
Why is my business website so slow, and does it matter?
A slow site loses the visitors who were in a hurry to call. How to test yours properly, the four usual causes, and which ones are fixable.
June 20, 2026 · 7 min read
A website for a business with no storefront: how to show where you work
If you go to your customers, your website has to say where you work without a street address. How to name your towns, set up your listing, and use a map.
June 19, 2026 · 6 min read
Does my business need a website if I already have a Google listing?
A Google listing can bring in calls on its own. When it is enough, what it cannot do, and the smallest honest website for the business that needs one.
June 10, 2026 · 7 min read
Before you pay for Google Ads, fix the page they land on
Ads send more people to the same page. If the page loses them, ads multiply the loss. Four things to fix first, and how to tell when ads make sense.
June 9, 2026 · 6 min read
What a site for your trade needs
The same page, read by a homeowner with a leak and a patient with a toothache, has to say different things first.
- Websites for roofers
- Websites for plumbers
- Websites for dentists
- Websites for hvac companies
- Websites for electricians
- Websites for contractors
- Websites for landscapers
- Websites for auto shops
- Websites for painters
- Websites for chiropractors
- Websites for cleaning companies
- Websites for salons
- Websites for restaurants
- Websites for real estate agents
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