Websites for landscapers
What a landscaping company’s website has to do to turn a visitor into an enquiry.
Landscaping is bought on photographs. A landscaper's site needs your own finished yards, services split by job, the towns you cover and an estimate ask.
People hiring a landscaper decide with their eyes. They want to see yards, patios and planting you have actually finished, ideally ones that look like the house they live in, before they ask what it will cost. A landscaping site with no photos of its own work is asking for trust it has not earned.
The second thing they want is to know whether you do their kind of job. Weekly mowing, a new patio and a full garden design are different customers with different budgets, and a site that lumps them together serves none of them well. The site we build for a landscaping company leads with your own finished work, gives each kind of job its own place, and asks for an estimate.
Why landscapers lose the visitors they already have
No photographs of your own yards
A homeowner deciding between landscapers is choosing a look. Stock photos of perfect gardens are easy to spot and say nothing about your crew. Take photos of finished jobs in good light, from where the homeowner stands, and the site sells for you.
Maintenance and design on one page
The person looking for weekly lawn care and the person planning a new patio search differently and expect different things. Separate pages, each with its own photos and its own ask, mean each finds what they came for.
The season comes and goes before the site is ready
Spring is when most homeowners search. A site still showing last autumn's leaf-removal offer in April, or with no way to book a spring clean-up, loses the busiest weeks of the year.
The service area is a guess
Landscapers travel, but not forever. A visitor who cannot see their town named will often assume you do not cover it. Name the towns you actually work in, on the page and on the Google listing.
What your visitor arrived wanting
“Show me the quality of the work before I ask for a price.”
In their words, the problem
- the garden is a mess and I do not know where to start
- I want a patio or a proper lawn
- the pool needs looking after
What they want to leave with
- an outdoor space I actually use
- see the quality of the work first
- regular upkeep I do not have to think about
A landscaping company’s homeowners think in terms of a project; the page should use their word, not the trade’s.
The page, top to bottom
This is the order a landscaping company’s homepage runs in when we build it. Core sections are on every site of this kind; strong ones are there whenever the business has the facts to fill them. Nothing is padded to look full.
- 01
The first screen: what you do, where, and how to reach you
Core
- 02
Photos of your own work
Core
- 03
Services, as a list a customer can scan
Core
- 04
Reviews, with the source named
When the facts exist
- 05
How a job goes, in three steps
When the facts exist
- 06
The towns you cover
When the facts exist
- 07
The closing ask
When the facts exist
- 08
How to reach you, with a form that delivers
Core
One ask: “Request an estimate”
The primary action for a landscaping company is request an estimate. It sits in the first screen on a phone and repeats on every page; a second, quieter route to the form sits beside it. Two equal buttons pointing at the same place read as filler and cost calls.
On a phone, the sections a visitor must reach within the first three screens: photos of your own work; services, as a list a customer can scan.
The services to name
Each of these is a search someone in your town types. Each gets its own line on the homepage and, where it matters, its own page.
- Lawn care and mowing
- Landscape design
- Patios and hardscaping
- Planting and garden beds
- Spring and fall clean-ups
- Mulch and edging
- Irrigation installation
What a homeowner checks before they request an estimate
- Your own photos of finished yards, each named by job and town
- Before photos beside the after, where you have them
- Insurance stated, and licensing where your state requires it for the work
- Google reviews linked, especially ones about a specific project
- The owner's name and how long the business has worked in the area
- How estimates work: a visit, a written quote, and when it arrives
Photographs: what belongs and what does not
The look to aim for is lush, finished, aspirational.
Use
- a finished property
- outdoor living space
- planting and hardscape
- before and after when the client has them
Avoid
- bare dirt mid-job
- stock lawn mowers
- a face filling the frame
No stock photography in a work role: a photo captioned as your work is a claim, and a stock one is a false one.
Local SEO for a landscaping company
- Google Business Profile primary category: Landscaper, with Lawn care service or Landscape designer as secondaries where they match your work.
- Upload finished-job photos to the listing through the season; a listing with recent photos looks active and gets more taps.
- Set a service area of the towns you work in rather than showing a home address.
- Ask for reviews at the end of a project and once a season from maintenance customers, with the link ready.
Questions landscapers ask us
- How many photos should a landscaping website have?
- A strong handful per kind of job you want more of. Ten good photos of your own work beat a gallery of fifty mixed ones. Each should say what the job was.
- Should maintenance customers be able to book online?
- If you run regular routes, a simple request form for weekly or biweekly service works well. Design and hardscape work is better as an estimate request, because it needs a visit first.
- What should change on the site each season?
- The offer or banner, the services featured first, and the photos. Spring clean-ups in March, patios in summer, leaves in autumn. Remove anything out of season.
The two questions your own customers ask, which the site answers for you
- How much will it cost?
- It depends on the site and what you want from it. We look first, then put the figure in writing with what is in it, so you can decide with the whole picture.
- When is the best time to start?
- It depends on the work. Planting and lawns have a season; patios and hardscape mostly do not. Tell us what you have in mind and we will tell you when it is best done.
Free checklist: the landscaping company website checklist — ten things to check on your own site, each in about a minute.
Free, automatic, about 30 seconds
See what your landscaping company's site is missing.
The free audit checks the first screen, the title, whether Google can read the page, whether it is mobile-friendly and whether there is a way to request an estimate.
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