Websites by trade
The same page has to say something different first, depending on who is reading it.
A homeowner with a leak, a patient with a toothache and a family comparing roof quotes all arrive with a different question. Each page here says what that question is for the trade, what the site has to answer first, and what proof that visitor checks.
Websites for roofers
The visitor's question: “I need an estimate for a project on my property.”
What a roofing website needs to turn a homeowner with a leak into an estimate request: finished-roof photos, a written-estimate promise, and one ask.
Primary ask: Request an estimate
Websites for plumbers
The visitor's question: “I have a problem, maybe right now — can you come?”
A plumbing website is judged in its first screen, on a phone, by someone standing in water. It needs the number, the word today, and the towns you cover.
Primary ask: Call now
Websites for dentists
The visitor's question: “Can I trust this practice, and can I book?”
A dental website is read by someone nervous, comparing, or in pain. It needs a calm first screen, a booking path that works at night, and the team's faces.
Primary ask: Book online
Websites for hvac companies
The visitor's question: “Fix my heating or cooling — and do you serve my town?”
An HVAC website has two jobs: catch the homeowner whose system just quit, and sell the tune-up before it does. What it needs for both, on a phone.
Primary ask: Call now
Websites for electricians
The visitor's question: “Are you licensed, and do you serve my area?”
The first thing a homeowner checks about an electrician is the licence. What the website needs: credentials up front, clear services, one call.
Primary ask: Call now
Websites for contractors
The visitor's question: “Can you do my project well, and what does working with you look like?”
A remodel is a slow decision made on photographs and trust. A contractor's site needs real project photos, a clear process and a consultation ask.
Primary ask: Get a quote
Websites for landscapers
The visitor's question: “Show me the quality of the work before I ask for a price.”
Landscaping is bought on photographs. A landscaper's site needs your own finished yards, services split by job, the towns you cover and an estimate ask.
Primary ask: Request an estimate
Websites for auto shops
The visitor's question: “Can I trust this shop, and can I get my car in?”
Drivers pick a mechanic on trust and convenience. An auto shop's site needs honest pricing practice, certifications, hours and a way to book.
Primary ask: Book online
Websites for painters
The visitor's question: “Can you do my project well, and what does working with you look like?”
Homeowners hire painters on finish and on how clean the job is left. A painter's site needs real rooms you painted, a clear process and an estimate ask.
Primary ask: Get a quote
Websites for chiropractors
The visitor's question: “Can I trust this practice, and can I book?”
People find a chiropractor in pain and unsure what to expect. A practice site needs the conditions you treat, the first visit explained and online booking.
Primary ask: Book online
Websites for cleaning companies
The visitor's question: “Book it — what does it cost and can I trust you in my home?”
Letting a cleaner into the house is a trust decision. A cleaning company's site needs vetting stated, services split by type and an easy quote or booking.
Primary ask: Get a quote
Websites for salons
The visitor's question: “What do you do, what does it cost, and can I book?”
Clients choose a stylist by their work, then want to book right away. A salon site needs the stylists, photos of their work, the price list and booking.
Primary ask: Book online
Websites for restaurants
The visitor's question: “What's on, when are you open, where are you, and can I order or book?”
Diners visit a restaurant site for three things: the menu, the hours and how to get a table. A site that answers those in seconds fills more seats.
Primary ask: Reserve a table
Websites for real estate agents
The visitor's question: “Which areas do you cover, and can I trust you with the sale?”
A brokerage profile looks like every other agent's. Your own site wins sellers and buyers on local knowledge, past sales and a clear first step.
Primary ask: Send an enquiry
Your trade not here yet? The homepage checklist applies to every local business, and the audit reads any site.
Free, automatic, about 30 seconds
Find out what your website is missing.
The free 10-point audit checks the things a visitor and a crawler notice first, and shows you what to fix first — whether or not that means a new site.
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