Free checklist · Plumbers
The plumbing company website checklist: ten things to check yourself
Someone with water on the floor gives a plumbing website a few seconds on a phone, then calls whoever looks able to come today. These ten checks are what decides that call. Each one takes a minute to check yourself.
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Your phone number is in the first screen on a phone, and it dials when tapped.
Why it matters: An emergency caller won't scroll and won't copy a number by hand. If it doesn't dial, they press back and call the next plumber.
Check it: Open your site on your phone and tap the number. If nothing happens, it is text, not a link.
The site says what an emergency means at your company: after hours, weekends, or daytime only.
Why it matters: A burst pipe at 9pm is the call worth most to you, and the caller needs to know before they dial whether anyone will answer.
Check it: Read your homepage as a stranger at night. Can you tell, without calling, whether you'd come out?
The towns you cover are named near the top, and they match your Google listing.
Why it matters: A caller's first question after 'can you come' is 'do you come here'. A town list answers it before they ask.
Check it: Compare the towns on your homepage with the service area on your Google Business Profile.
Your plumbing licence number is shown, with the state that issued it.
Why it matters: Homeowners letting a stranger into the house look for the licence. Showing it answers the worry without a phone call.
Check it: Search your own site for the licence number. If it isn't there, add it to the footer and the about section.
Services are a list someone can scan: drains, water heaters, leaks, sump pumps, repiping.
Why it matters: People search the problem, not the trade. 'Water heater repair' finds the plumber whose site says it.
Check it: Check every service you want calls for has its own line, in the words a customer would type.
How you price is stated the way you actually work: flat-rate, or a quote before you start.
Why it matters: The fear of an open-ended bill stops calls. One true sentence about how you price removes it.
Check it: Find the sentence on your site that explains pricing. If you can't, a customer can't either.
Google reviews are linked, and recent ones are visible.
Why it matters: An emergency caller checks the dates. Reviews from years ago look like a business that has gone quiet.
Check it: Click the reviews link on your site. Does it open your Google reviews, and are the newest from this year?
The photos are your own vans, your own crew and your own work.
Why it matters: Stock photos of smiling strangers tell a homeowner nothing about who will turn up at the door.
Check it: Look at every photo on the homepage and ask: is this us?
Your contact form reaches an inbox someone reads, and you've tested it this month.
Why it matters: Not every leak is an emergency. Daytime jobs often arrive by form, and a silent form loses them.
Check it: Send yourself a message through your own form from your phone and see where it lands.
Your Google listing's category is Plumber, and the phone number matches the site exactly.
Why it matters: The listing is often seen before the site. A mismatched number or the wrong category splits your calls and confuses Google.
Check it: Open your Google Business Profile and compare the number, character by character, with your site header.
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