Free checklist · HVAC companies
The heating and cooling company website checklist: ten things to check yourself
Heating and cooling calls come in waves: a heatwave, a cold snap, the first chilly morning. When the wave hits, the HVAC site that answers 'can you fix it, and do you serve my town' fastest gets the call. These ten checks are what a homeowner reads first.
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There are two clear asks: one for a broken system now, one for a tune-up or plan later.
Why it matters: A homeowner with no heat and one planning spring maintenance want different buttons. One generic 'contact us' serves neither.
Check it: Look at your first screen on a phone. Can you see both the emergency call and the booking for maintenance?
The phone number dials from a phone and sits in the first screen.
Why it matters: When the furnace quits at night, people call; they don't fill in forms.
Check it: Tap the number on your own site from your phone.
Your hours change with the season, on the site and on the listing.
Why it matters: In peak season people assume you're open late. If you are, say so that month; if you're not, say when you are.
Check it: Check your site and Google listing show this season's hours, not last winter's.
Your HVAC licence and EPA refrigerant certification are stated.
Why it matters: Refrigerant work needs certification, and homeowners who know it look for it before they let anyone touch the AC.
Check it: Search your site for 'EPA' and your licence number.
What your maintenance plan includes is listed visit by visit.
Why it matters: A plan described only in vague reassurance sells nothing. Two visits a year, what's checked, what's discounted: that sells it.
Check it: Read your plan page. Could a customer explain what they'd get, without calling you?
How you price a visit is stated truthfully: a diagnostic fee, flat-rate repairs, or a quote first.
Why it matters: A no-heat call is stressful enough without guessing at the bill. One honest sentence makes the call easier to make.
Check it: Find the pricing sentence. If it says only 'competitive rates', it says nothing.
Manufacturer dealer status is named only if you actually hold it.
Why it matters: Homeowners check, and a badge you don't hold costs more trust than having no badge at all.
Check it: List every logo and badge on your site and confirm each one is current.
Your technicians are named and pictured, in uniform, beside your own trucks.
Why it matters: Someone is coming into the house. A real face and a branded van are the reassurance stock photos can't give.
Check it: Count the photos of your actual team on the homepage and about page.
Google reviews are linked and show recent dates, including peak-season ones.
Why it matters: Reviews from July and January show you answer when it matters most.
Check it: Open the reviews link from your site and read the dates of the newest five.
The site loads quickly on a phone signal, not just on office Wi-Fi.
Why it matters: Searches spike when systems fail, often from a phone in a cold or hot house. A slow page loses the caller to the next result.
Check it: Open your site on your phone with Wi-Fi switched off and count how long until you can read it.
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Run the free website auditMore on what a heating and cooling company’s site needs: websites for hvac companies.